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Quad’s Tempt Named Featured Exhibitor at Upcoming Shopper Marketing Expo

August 17, 2012
NEW BERLIN, WI—August 17, 2012—Tempt In-Store Productions, a Quad/Graphics company, has been named a Featured Exhibitor for this fall’s Shopper Marketing Expo. The distinction is reserved for only 25 of the more than 150 companies exhibiting at the Chicago trade show slated to run Oct. 16-18. The honor signifies that Tempt’s exhibit and offering is a “must see” for attendees looking for the newest game-changing products and services.

“This Featured Exhibitor honor confirms that Quad/Graphics and Tempt are leading the in-store path-to-purchase revolution,” said Joel Quadracci, Quad/Graphics chairman, president and CEO. “By bringing signage to life, we enable retailers to interact with shoppers and offer a much more engaging, informative and purchase-activating experience.”

Tempt will be using the event to debut Quad/Graphics’ Actable interactive signage. Actable interactive signage—featuring image recognition, augmented reality, near field communication (NFC) or traditional QR codes—creates an exciting and engaging multichannel experience in-store for any customer with an app-enabled smartphone. Applications can include product demonstrations, reviews, how-to videos, and in-store coupons and discount offers.

Actable interactive signage provides a lower-cost, multichannel in-store experience alternative to more expensive electronic kiosks and flat screen displays. Mike Draver, president of Tempt, says the potential applications of Actable in-store signage are unlimited.

“Marketers and retailers are eager to take advantage of the mobile channel because the growth potential is explosive and creative ideas seemingly endless in how and where the technology can be applied in-store. We believe Actable interactive signage will transform the way retailers approach the in-store multichannel experience,” Draver asserts.

About Tempt
Tempt In-Store Productions provides in-store marketing materials and programs for many of the nation’s leading retailers and brand marketers. Tempt offers extensive production expertise and resources to develop attention-getting, sales-driving shopper marketing programs in conjunction with other Quad/Graphics solutions.

About Quad/Graphics
Quad/Graphics (NYSE: QUAD) is a global provider of print and related multichannel solutions for consumer magazines, special interest publications, catalogs, retail inserts/circulars, direct mail, books, directories, and commercial and specialty products, including in-store signage. Headquartered in Sussex, Wis. (just west of Milwaukee), the company has approximately 22,000 full-time equivalent employees working from more than 50 print-production facilities as well as other support locations throughout North America, Latin America and Europe.

Source: Quad.
 

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