Quad/Graphics Extends Relationship with L.L.Bean
SUSSEX, WI—Under a newly signed agreement, Quad/Graphics will print the majority of L.L.Bean’s catalogs through 2014. The agreement, which continues the partnership launched in 2008, takes effect in January 2012 and covers all of L.L.Bean’s men’s, women’s, kids’, Signature, direct to business and core prospecting catalogs.
Under separate agreements, Quad/Graphics continues to provide 100 percent of the Maine marketer’s prepress work, as well as 100 percent of its studio photography for all product lines in print and Web/e-commerce.
“L.L.Bean is everything a leading multichannel marketer must be in order to succeed in today’s highly competitive marketplace,” said Joel Quadracci, Quad/Graphics chairman, president and CEO. “Few companies can claim a full century of growth and success. All of us at Quad/Graphics are proud to be supporting the L.L.Bean success story.”