Quad/Graphics Expands Pact with L.L.Bean
SUSSEX, WI—Under a new, multi-year agreement, Quad/Graphics Photography Services will become L.L.Bean’s exclusive provider for studio photography. The agreement, an expansion of an existing Quad/Graphics contract, goes into effect this month and covers photography for L.L.Bean’s catalogs, including the Men’s, Women’s, Kids, Fly Fishing, Hunting, Traveler and Home titles, as well as its Websites and e-commerce businesses.
As part of the pact, L.L.Bean will build Studio 1912, a state-of-the-art, 16,000-square-foot, all-digital photography studio in Westbrook, a Portland, ME, suburb about 20 miles from L.L.Bean’s Freeport corporate headquarters. The Studio 1912 name reflects the year that L.L.Bean started in business. Quad/Graphics Photography Services will manage studio operations in cooperation with L.L.Bean’s Photography Operations and Creative Department.