QR Codes Scanned by 14 Million Americans in June
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It also found that a mobile user who scanned a QR code during the month was more likely to be male (60.5 percent of code scanning audience), skew toward ages 18-34 (53.4 percent) and have a household income of $100,000 or above (36.1 percent). The study analyzed the source and location of QR code scanning, as well, finding that users are most likely to scan codes found in newspapers/magazines and on product packaging, doing so while at home or in a store.
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