Study: Use of QR, Other Mobile Codes on Rise
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ARLINGTON, MA—QR codes, digital watermarks, image recognition and other types of mobile action codes printed in the top 100 U.S. magazines reached a record number in the second quarter, according to a new study by mobile marketing and technology services company, Nellymoser Inc.
A total of 2,200 codes were printed during the quarter, up from 1,365 in the previous quarter (61 percent growth). More than 10 percent of advertisements contained a code, which was double the 5 percent rate from just one year ago.
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