Meredith Introduces Magazine Advertising Performance Guarantee
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NEW YORK—July 25, 2011—Meredith Corp. unveiled The Meredith Engagement Dividend, a new product for marketers that provides a guaranteed increase in sales for their advertising investment in Meredith magazines.
“This is truly groundbreaking within the magazine media industry,” says Tom Harty, president, Meredith National Media Group. “In an era of increased expectations for accountability, Meredith magazines are delivering sales increases and improved return on investment (ROI) across the board. We believe The Meredith Engagement Dividend will significantly change how marketers measure and evaluate performance among magazine brands.”
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