Publication Printing--On Top of The Rainbow
Though caution is key in what will most likely be a light ad market for certain portions of the publications segment, the powerful micro-publishing push and a moderate softening of paper prices should make 1999 one very vibrant year.
BY MARIE RANOIA ALONSO
Get out the sunglasses—the publications segment is glowing. Sure, the consolidation of titles and, in many cases, the shutdown of titles have impacted players in the publications printing market. But overall the continued strength of special-interest and trade titles, coupled with moderate paper pricing, is allowing the publications segment to virtually beam.
|Top 10 Publication Printers|
|1||R.R. Donnelley & Sons
|3||World Color Press
|8||Perry Judd's Inc.
|10||Mack Printing Group
C. Stephenson Gillispie Jr., chairman, president and CEO at Cadmus, is calling for continued growth in the publications market for 1999—especially in the areas of journal production and micro-publishing, despite the current downturn in the global economy.
"Given the propensity of government to fund research projects and the heightened demand for publishing in academia, journal production has a natural, built-in growth rate," Gillispie explains. "There will also be continued movement toward niche-based, targeted publications, with macro-focus, general-interest publications evolving into micro-focused, topic-specific publications that appeal to particular demographic groups."
Recently, the Banta Corp. completed a major expansion of its Kansas City facility, following Banta's acquisition of Greenfield Printing in late 1997. Greenfield Printing was brought aboard by Banta's special-interest and trade publications printing division. In addition, Banta has invested heavily in sophisticated technologies to enhance its products and services.
"While there will be segments of the market that will be more challenged than others, we feel the overall market will remain fairly stable and hold onto the gains of the past two years," predicts Larry Panozzo, group president of Banta Publications. "While the growth rate next year may not mirror that of the past few years, the market will remain strong in 1999."