PUBLICATION PRINTING -- Getting the Numbers To "Ad" Up
December 2003
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BY MARK SMITH
Technology Editor
Looking back, 2003 has shaped up much the same as 2002 for magazine publishers and publication printers. Both are still holding out hope for a rebound in advertising spending but, at the same time, are wary of to what extent the competitive standing of magazines has permanently changed.
Consider one measure of industry activity: the Publishers Information Bureau (PIB) index of consumer magazine ad pages. Through October, advertising revenue was up 8.7 percent, but ad pages were down 0.2 percent compared to the same period in 2002. The comprehensive numbers only tell part of the story, since the category breakdown painted an even bleaker picture.
Technology Editor
Looking back, 2003 has shaped up much the same as 2002 for magazine publishers and publication printers. Both are still holding out hope for a rebound in advertising spending but, at the same time, are wary of to what extent the competitive standing of magazines has permanently changed.
Consider one measure of industry activity: the Publishers Information Bureau (PIB) index of consumer magazine ad pages. Through October, advertising revenue was up 8.7 percent, but ad pages were down 0.2 percent compared to the same period in 2002. The comprehensive numbers only tell part of the story, since the category breakdown painted an even bleaker picture.
| Top 10 Publication Printers | ||||||||||||||||||||||
| | Company | Segment Sales (millions) | Total Sales (millions) | |||||||||||||||||||
| 1 | Quebecor World Montreal | $1,622 | $6,242 | |||||||||||||||||||
| 2 | RR Donnelley Chicago | $1,046 | $4,754 | |||||||||||||||||||
| 3 | Quad/Graphics Sussex, WI | $648 | $1,800 | |||||||||||||||||||
| 4 | Cadmus Communications Richmond, VA | $321 | $446 | |||||||||||||||||||
| 5 | Brown Printing Waseca, MN | $304 | $380 | |||||||||||||||||||
| 6 | Perry Judd'sCompanies Mentioned:
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