Public Printer Tapella to Keynote the Green Media Conference
MERCER ISLAND, WA—April 9, 2009—Lisa Wellman, CEO of SustainCommWorld announced today that Robert C. Tapella, Public Printer of the United States, will keynote their event, The Green Media Conference, June 9 in Washington, DC at the Marriott Wardman Park Hotel. Tapella will be discussing the role of the Government Printing Office (GPO) in greening the communications of the federal government, both print and digital. The keynote speaker for the June 23 Chicago conference will be announced shortly.
As the largest printer and buyer of print in the nation, the GPO's approach to tracking its sustainability efforts will have a profound effect on the entire printing industry and throughout its supply chains, a vital element in accounting for the carbon footprint of communications. The role of GPO is evolving with the extensive use of the Internet for publishing and yet, few are tracking the environmental affects of "going digital."
Quote: Don Carli, Conference Chair and Executive Vice President, SustainCommWorld and Sr. Research Fellow at The Institute for Sustainable Communication — "As corporations and government agencies across the world move to green their operations, focus is now being drawn to the way they communicate - print, websites, emails, advertising, brochures, tradeshows and events - all are being scrutinized as the next big area for improvement in sustainability.
"This conference brings together thought leaders in sustainability with a focus on the graphic communication industry and marketing communications, their supply chains and relevant enterprise stakeholders to discuss, challenge, learn and drive implementation of best practices in the greening of media. As Conference Chair, I am gratified to have Bob Tapella as our Keynote Speaker in Washington as he is leading the way for the federal government to change to green sustainable media."
Quote: Robert Tapella, Public Printer of the United States — "Business, government and society-at-large depend on print to a far greater degree than most realize. The Graphic Communications industry faces a great opportunity in crafting the definition of sustainable printing and communications. There must be a vision for the entire systems lifecycle of what we produce and consume. We all have to consider how we source raw materials, produce products and what happens to the products when consumers are done with them."