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Haig’s Quality Printing — Betting on Color

March 2007
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A salesperson working with Van Son’s local ink partner, Kramer Ink, brought in a set of inks and showed Atamian how they work. “It was very exciting,” he recalls. “To get more color, most press operators pump up more ink but, with Van Son, we can control the color with water, so the image gets better and sharper. ”

Kramer Ink is part of the Van Son Ink Council, a group comprised of printing ink manufacturers strategically positioned across the U.S. and Canada that distribute Van Son’s Vs Series inks and provide local support to commercial printers using the inks. Kramer Ink supports six branches throughout the West Coast, including the branch that works with Haig’s in Las Vegas.

“We like the color gamut of Van Son’s inks, as well as the strength of the pigments. In my experience, if you don’t use the right ink, the printing might look really good in the color booth and on the press, but then it will look weak the next day in the sunlight,” Atamian points out.

As a result of his care in searching out just the right combination of equipment and consumables, Haig’s Quality Printing has established a worldwide reputation for the highest quality available. “I have more awards than I’ve got walls,” Atamian quips. Among these are several gold awards from the International Association of Printing House Craftsmen. Customers, too, have been won over.

This includes jobs for various casinos, movie studios, packaging work and, for the past few years, production of the International Music Awards books. Haig’s is also a Level I government printer.

In the seven years that Haig’s Quality Printing has been in Las Vegas, it has grown to 65 employees with annual revenues of about $12 million. Its continued success is based on delivering consistent color, reliability and high-quality results to keep its customers loyal. PI

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