Prisma Graphic Names New Company President

Simon Beltran

PHOENIX—August 3, 2011—Bob Anderson, owner and president of Prisma Graphic since 2000, announced his plan to hand over the position of president to Simon Beltran. Anderson will continue as CEO, focusing on high-level plans for company growth and development.

Since 1998, Beltran has held numerous positions at xpedx. Most recently, he was general manager for the Southwest division, responsible for operations in Southern Nevada, New Mexico and Arizona.

Beltran began his career in printing and reprographics with Kinko’s during college before moving into the competitive industry of paper and packaging distribution with Zellerbach Paper in 1995. During his 16-year career, he has held positions in sales, sales management, business unit management and general management.

An Arizona native and graduate of the W.P. Carey School of Business at ASU, Beltran is an active member of Printing Industry of Arizona/New Mexico and National Paper Trade Association where he has served as a board member.

“This decision was two years in the making,” explained Anderson. “For the continued growth and success of the company, I knew I needed to implement a succession plan and Simon was the perfect candidate. His mix of experience in supply chains, the paper industry, contract negotiations, knowledge of raw materials and his passion for employee growth brings a fresh perspective to our company.”

Prisma’s use of technology has helped the company expand its services and capabilities and transition from a traditional printing company into a marketing supply chain provider. Their services include direct mail, fulfillment, online business-to-business and overall web-to-print solutions. Revenue in 2011 is on target for another year of double digit growth.

“All of the business experience, training and education I have gained over the years prepared me for this next step,” stated Beltran. “Building on Prisma’s success, I will focus on strengthening our supply chain, our customer relationships and the development of our incredibly talented employees.”

To learn more about Prisma Graphic products and services, call (800) 379-5777 or visit

About Prisma Graphic
Prisma Graphic, headquartered in Phoenix, Ariz., is a full-service, marketing solutions provider with an emphasis in commercial printing that specializes in online marketing supply chains and has been ranked #1 by Ranking Arizona magazine for 4 years running. Founded in 1980, Prisma works from 143,000 square feet of state-of-the-art facilities and offers products and services that include web, sheetfed and variable digital printing, design support, data analytics, warehousing, fulfillment and complete in-house mailing.

Source: Prisma.