Prisco Announces Distribution Agreement with HP
NEWARK, NJ—June 1, 2009—Printers’ Service (Prisco) – Prisco, the leading graphic arts manufacturer and supplier of pressroom chemistry and process control equipment in North America, today announced an exclusive national distribution agreement with HP, a leading provider of commercial and industrial large-format printing technologies, for the commercial printing market. This agreement will enable PriscoDigital, the digital division of the Prisco Group of Companies, to exclusively market and sell the complete line of HP Scitex super-wide industrial inkjet printing systems to the USA commercial print and industrial graphics marketplaces.
Prisco’s intention is to provide the leading technology that meets the growing needs of commercial printing establishments and graphics professionals for wide and super-wide format color solutions said Steve Zunde, president of PriscoDigital. “With our large and well established following of commercial printing companies, and our reputation for offering superior support with a proven track-record of supplying expertise to our customers in many aspects of their day-to-day operations, we are confident that the HP Scitex product range will be a perfect fit. Our product portfolio will now be the most comprehensive in the industry and will complement our Agfa Anapurna line of UV hybrid wide format inkjet printing systems which we also distribute on a national basis. We now will have the most technologically-advanced product portfolio to offer our customers, backed by superior sales and service support”.
PriscoDigital will focus primarily on the sale of HP large-format industrial printers, offering solutions from color management to finishing equipment and consumables. The equipment range will include all of HP’s super-wide format, high-volume flexible and flatbed industrial printers designed to produce almost any wide or super-wide format application.
The agreement is strategic for both companies as it ties PriscoDigital to the industry technology leader, enabling Prisco’s extensive sales resources and in-depth knowledge of the commercial printing sector to bring leading-edge products to the marketplace for HP Scitex.