Printwest, Valassis and Stern’s Printing Join The Print CouncilJanuary 13, 2010
Valassis is a leading media and marketing company offering services to more than 15,000 advertisers, such as consumer packaged goods manufacturers, retailers, food service providers and others. It offers mail, newspaper and online blended media solutions utilizing the only shared mail network of its kind. Its RedPlum™ media portfolio delivers weekly national and local deals to over 100 million shoppers across a multi-media platform – in-home, in-store and in-motion – and touches 9 out of 10 U.S. households via the mail. Valassis companies include: Valassis Direct Mail, Inc.; Valassis Canada; Promotion Watch; Valassis Relationship Marketing Systems, LLC; and NCH Marketing Services.
Headquartered in Livonia, Michigan with approximately 7,000 associates in 28 states and 8 countries, Valassis is widely recognized for its associate and corporate citizenship programs, including its America's Looking for Its Missing Children program.
"Valassis is excited to join The Print Council in support of this industry integral to our business," said Larry Berg, Vice President Strategic Sales, Communications and General Manager, Newspaper. "Our clients understand and utilize the power of print, and The Print Council is making important strides to share data and results with other potential clients. We are looking forward to collaborating with the Council and its member base to further promote the effectiveness of print."
Founded in 1962 and headquartered in Richmond, VA, Stern’s Printing and Engraving Co. serves companies throughout the United States and internationally through its commercial printing; document management services; promotional products for tradeshows and conferences; and fulfillment services via print and electronic distribution. Stern’s serves leading companies in various industries including legal, healthcare, insurance, hospitality, financial services, and manufacturing.
It was The Print Council’s Why Print is Green brochure that caught the attention of Ben Harper, Stern’s President. This new report describes ten specific ways in which print is green and specifically demonstrates why print media is the environmentally sound choice for communicating with audiences that print providers and their customers want to reach.
According to Harper, “We are excited about joining The Print Council and supporting its goal to promote the greater use of print media through education, awareness, market development, advocacy and research. Finally, a print industry group that recognizes the need for setting the record straight on the printing industry and rebutting all of the misinformation and misconceptions regarding the true nature of printing. We will be utilizing all of their “Green” materials in our efforts to educate both existing and potential customers. The Print Council gets it – period.”
About The Print Council
Through education, awareness, market development, advocacy and research, The Print Council serves the industry to develop, maintain and increase the market for printed materials. The Print Council can be contacted through Ben Cooper, Executive Director, at 202-973-5977, by e-mail at firstname.lastname@example.org, or on the Web at www.ThePrintCouncil.org. Print in the Mix clearinghouse of print media effectiveness is freely available at www.printinthemix.com
SPONSORS: Alcom Printing Group; Appleton Coated; Broadford & Maloney Inc.; Classic Graphics; Colorado Printing; Continental Web Press; Corporate Press; Custom Data Imaging; EFI; Friesens Corp.; GLS Companies; HBP Inc.; Heidelberg USA; The Hickory Printing Group; International Paper; IWCO Direct; Jacob North Printing: Japs-Olson; Jet, Inc.; The John Roberts Company; Kodak; Lake County Press; Lawton Printing; Lecta North America; Leo Burnett USA; Mitsubishi Lithographic Presses; Mohawk Fine Papers; Mossberg & Company; NAK Marketing & Communications; NewPage; The P.A. Hutchison Co.; Panaprint, Inc.; Pitney Bowes; PrintWest; Sandy Alexander; Sappi Fine Paper; Stern’s Printing and Engraving; Unisource; U.S. Postal Service; Valassis; Westamerica Graphics; Williamson Printing; Xerox
ASSOCIATES: Arizona State University; Cal Poly; CUNY; Cygnus Business Media; DMA; EDSF; EMA; GAA; Graphic Communications World; Group M; HSPR; IAPHC; IdeaAlliance; InfoTrends; Kean University; Liberty or Death Communications; Media Ink; MFSA: NAPIM; NAPL; New England Printer & Publisher; North American Publishing; NPES; NPTA; NYU; OutputLinks; PennWell; PICA; Press+; Penton Media; Print Buyers Online; Printer’s NW Trader; Printing Industries of America; Printing Industries Alliance; Reed Business; RIT; Rogers Media; TAGA; WhatTheyThink.com; Xplor International