PrintNinja Declares War on Digital Publishing Formats
[Editor’s note: The following press release was published as part of Printing Impressions’ ongoing efforts to provide market intelligence to our target audience, and should not be seen as promoting or endorsing any of the claims made.]
COLUMBIA, MI—Nov. 30, 2011—Affordable booklet and catalog printing is leveling the playing field when choosing between traditional and digital publishing methods. Digital publishing and distribution has become increasingly popular because of its affordable price point; however, PrintNinja.com’s solution of printing in China and shipping to the United States gives businesses a choice for cheap catalog printing. This alternative is a relief for times when ePublishing doesn’t fill the need.
Some of the benefits of traditional printing over digital distribution include:
• Control over design
Digital publishing is tricky because there are no one-size-fits-all solutions that allow you to remain in control of your design. Additionally they can require you to format your publication for different screen sizes and eReader, costing extra time and money. With traditional printing you simply design it once and print.
• Reaching local audiences
Printed materials have a way of reaching local audiences that electronic files struggle with. The ability to hand a catalog or folder to a client or customer allows you to ensure that they’ve received it. With digital publications, businesses with foot traffic require printed flyers or cards with URLs leading their consumers to the right place.
• Distinguishing between areas or audiences
Digital publications make it harder to get the right information to geographic areas. For example, a chain of businesses that wants to run separate promotions at different locations can distribute different printed catalogs to its customers at the right site.
• Controlled distribution
One of the major drawbacks of electronic publishing is having to protect files from redistribution. If you’re selling your publication or want a limited number of copies available, traditional publishing offers less risk of your product being illegally mass distributed.
“Many of our clients prefer printing or choose a combination of printing and ePublishing their catalogs,” explained PrintNinja CEO, Russell Potterfield, who spent the past decade building relationships with Chinese printers and now offers everyday businesses and individuals access to those connections without sacrificing quality or service. “Both electronic publishing and printing have their place. We understand the value that a tangible product holds and it’s not something that will be going out of style anytime soon.”
PrintNinja.com is a U.S. online printing company based out of Columbia, MI. It specializes in offering wicked-low prices on printed goods from China while ensuring traditional American standards on quality and service.