So, you think it's tough to sell print today, huh? Business is down, frustration is up and you have more excuses than orders. It's difficult to step up to bat time after time and muster enough confidence to believe that today will be any different than yesterday.
Well, you don't have to step into Mr. Peabody's WABAC machine (Under 50? Google it.) to see the obvious: The issues, challenges and objections we are facing today are not new or unique to today. Not only have they been heard in the past, but they have been overcome, too. Is this the first time in our nation's history that recovery has taken its time? No. Then why is the key to rising above these economic conditions and finding profitable printing sales any different now than in the past? Have you forgotten what it took to grow your business?
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.