Print Will Stay Afloat During Turbulent Storm —Michelson

A STOCK market stuck on a wild roller-coaster ride. Wall Street heavyweights announcing billion-dollar writedowns due to the sub-prime mortgage crisis and weak credit markets. Consumers reeling from plummeting housing valuations, overextended credit card debt and budget-busting gas prices.

With the U.S. economy already in, or heading toward, a recession, printers are feeling the pinch like everyone else. But, as much as we in the graphic arts seem to suffer from an inferiority complex when comparing ourselves to other media, the overall outlook for the printing industry doesn’t look so bad—especially when compared to the current challenges facing financial services providers, home builders, retailers and mortgage lenders, to name just a few.