Toshiba Irks Printing Community with No-Print Day

PITTSBURGH—Toshiba’s heart may have been in the right place, but many members of the commercial printing community are suggesting that the company’s collective head is a bit off kilter in light of Toshiba America Business Solutions’ announced National No-Print Day, slated for Oct. 23.

“Needless to say, we find such a proposal ridiculous and an insult to the more than 800,000 Americans who owe their direct livelihood to our industry,” said Michael Makin, president and CEO of Printing Industries of America.

The Toshiba campaign purports to encourage, educate and challenge individuals and companies to commit to one day of no printing and raise the awareness of the impact printing has on the planet. The company sells, among other things, copiers and printers to the business office space.

“Toshiba claims that our industry has failed ‘to make the link between printing waste and its negative impacts on our landfills, natural resources and the environment,’ ” Makin added. “Our industry has long led the way utilizing sustainable processes. The primary raw material for printing is paper, which comes from trees, which are a renewable resource—so renewable that today, our country has 20 percent more trees than it did on the first Earth Day, which was held more than 40 years ago.

“Printing is the only medium with a one-time carbon footprint—all other media require energy every time they are viewed. Electronic devices, which Toshiba produces, for example, require the mining and refining of dozens of minerals and metals, as well as the use of plastics, hydrocarbon solvents, and other non-renewable resources. Moreover 50󈞼 percent of electronic waste collected for recycling is shipped overseas and is often unsafely dismantled. For Toshiba to call for such a ban on printing is hypocritical to say the least.”

The Toshiba campaign also irked Two Sides U.S. and U.K., an independent, non-profit organization created to provide members of the graphic communications supply chain a forum to promote the responsible production and use of print and paper, improve sustainability standards and practices, share experiences and maximize customer confidence in its products.

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  • stan

    As a long time member of the printing industry, I suggest that we have Toshiba have their one day where people do not print and we have 365 where we don’t by Toshiba. I predict that will end the special Toshiba day…one way or another.

  • Don’t Buy Toshiba

    As a direct mail service provider for the financial industry and a purchaser of printing equipment – I appreciate Toshiba for eliminating one company from my decision process – when I purchase new equipment – I will never again purchase Toshiba equipment. BYW – as a consumer – I also purchase home electronic equipment and used to like Toshiba TV’s – not any more….. It might not be much for 1 person to boycott their goods – but if the 9 million people tied to the direct mail industry boycotts their products – They might get the message!!

  • Hnery Freedman

    Why not invite Toshiba to a debate about print at Executive Outlook at GraphExpo.