PIA/SD Holds Well-attended Cross Media Expo
In addition to the trade show, held at the San Diego Convention Center on February 25, 2010, almost 500 people attended nine dynamic seminars. The seminars covered a wide range of topics for anyone interested in learning about design, cross media, email marketing, ROI, and branding. Over 270 people attended one or more sessions to learn the latest technologies, trends, tips and software tricks in the following sessions: “Marketing 3.0: The Integration of Mail & Print with the Online World,” “Life with Print: Cross Media Strategies,” Photoshop & Illustrator Tips & Tricks,” “Positive Impact of Design,” “Greater ROI with Direct Mail,” “Preparing Files for Cross Media,” “Creativity and Branding,” “Email Marketing Bootcamp,” and “InDesign Tips & Tricks.”