Sustainable Media Solutions Explored
BOSTON—The Green Media Show Conference and Expo, sponsored by SustainCommWorld, was held in October at the Marriott Copley Place, drawing more than 400 attendees from five countries.
The show featured four keynote presenters and more than 50 speakers, and 16 sessions with topics ranging from “Print Media: Greener Than You Think” and “Digital Media—Marketing Green” to “Getting Big Returns on Your Green Media Investment” and “Addressing New Regulatory Requirements.”
There were also 30 exhibits by show sponsors, including suppliers Xerox, Kodak, HP, NewPage, Domtar and Finch; various industry associations and The Print Council; several environmental organizations; and 23 media outlets, including Printing Impressions. Sponsor exhibits were presented in a unique, low-carbon footprint expo.
Tyler Elm, a keynote speaker in his presentation “Making Sustainability Work Across the Enterprise,” discussed his work with Wal-Mart’s green initiatives and the significant savings and new profit areas that the company saw almost immediately. He explained how Wal-Mart’s five-year packaging goal is projected to create $10 billion in savings in the supply chain and save Wal-Mart $3.4 billion.
And, he described how Wal-Mart’s project to manage 72 million pounds of reclaimed plastic per year turned a $16 million liability into a $50+ million benefit in the first year of implementation.
Other tracks included how to “Succeed in a World Gone Green,” how to find “Gold in Green Media Partnerships” and “Carbon Footprints, Greenhouse Gas Accounting and Carbon Credits.” PI