Printing Impressions Partners with InfoTrends to Offer e-Learning Solutions

PHILADELPHIA—March 6, 2009—Printing Impressions Magazine, the leading authority on industry trends, emerging technologies news in the Graphic Arts industry, is pleased to announce that it has partnered with InfoTrends, the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry, to offer readers access to InfoTrends e-Learning sales training program.

“To effectively sell any product, you must have thorough knowledge of that product as well as the needs of the customers you are selling it to,” commented Barb Pellow, Group Leader at InfoTrends. “Our new e-learning program will provide your sales staff with the tools they need to achieve the highest success possible, thereby improving your bottom line.” The Web-based training portal offers a self-paced curriculum with guided audio and engaging interactive exercises, accessible 24 hours a day. Because this online training program can be accessed anywhere at any time, it presents a unique opportunity to offer consistent training to remote employees, as well as a convenient option for onsite staff.

InfoTrends recently launched its first e-Learning curriculum, focused on Customized Communications Sales Training. This seven course program is designed to educate print service providers’ sales reps on the opportunities and trends within the customized communications market. Through the program, InfoTrends’ industry experts will provide valuable education on communicating the benefits of customized communications as well as the relative technical aspects, enabling your staff to execute a highly effective sales strategy. Courses can be purchased and taken individually or as a combined curriculum, and further discounts are available if all seven courses are purchased in a package. A Certificate of Completion is awarded once all seven courses have been completed. For more information on e-Learning click here.

David Leskusky, Group President & Publisher of Printing Impressions Publishing Group, commented, “We are very pleased to be able to offer our members access to InfoTrends’ e-Learning program via the Printing Impressions web portal. This program will undoubtedly provide your sales staff with the insight they need to effectively sell your customized communications offerings.”

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