Printing Impressions, In-plant Graphics Subscribers Invited to a Special Printer Program at ISA Sign Expo

With the growth that the sign and graphics industry has seen over the years, the ISA International Sign Expo has addressed the needs of this market for nearly 70 years, highlighting the latest and most innovative technologies that are available, along with educational programs.

This year, the ISA International Sign Expo 2017 will be held at the Mandalay Bay Convention Center in Las Vegas from April 19-22, and the trade show is expected to draw 20,000 print, graphics, sign and visual communications professionals, along with thousands of international visitors from nearly 100 countries around the world.

Visitors will have the opportunity to visit the 600 exhibitors showcasing the latest in technology and applications, including cutters, inkjet printers, inks, substrates, wide-format print equipment and more. In addition, the ISA International Sign Expo will also provide plenty of learning opportunities with 60 education sessions, led by experts focusing on industry topics such as graphic design, sign code legislation, business management, sales and marketing, technology and more.

Printing Impressions and In-plant Graphics Magazine Subscribers are Invited to a Special Printer Program at ISA International Sign Expo 2017!

Printing Impressions and In-plant Graphics magazine subscribers are invited to the ISA International Sign Expo 2017, to network with print, graphics, sign and visual communications professionals — including printer subscribers of Printing Impressions and In-plant Graphics Magazines and to explore the suppliers on the trade show floor.

All commercial, wide-format, in-plant and quick printers will find value in a special program that has been developed just for you. Your registration gives you access to the ISA Sign Expo trade show, as well as a Print Reception and print-specific education sessions.

The Special Printer Program:

Print Reception
Attend the PIA, IFAI and Xplor sponsored Print Reception.
Thursday, April 20, 5:00 p.m. – 6:00 p.m.
This invitation-only event will host those involved in any aspect of the print universe.

Education Track
ISA Sign Expo, Printing Impressions and In-plant Graphics magazines bring you experts who lead discussions on the following sessions — all to help expand your revenue streams:

• Commercial Print Trends and Best Practices (Produced by Printing Impressions magazine)
• UV Printers: The V Is for Versatility
• Choosing the Technology to Best Fit the Application Requirements
• Wide Format: Using Data to Increase Profit and Create Opportunity
• In-plant Success Stories: Smart Case Studies
• Transitioning Your Business with Inkjets

For more details about these sessions, please see the breakdown of the sessions below.

The following print focused education sessions are included in your ISA Sign Expo 2017 registration:

Thursday, April 20
9:00 a.m. – 10:00 a.m.
Commercial Print Trends and Best Practices (Produced by Printing Impressions)
 Denise Gustavson (moderator), Printing Impressions; Randy Parr, Canon; Neil Baker, HP; Patrick Morrisey, EFI; Deborah Hutcheson, AGFA
A content-rich session specifically for organizations who are seeking the trending applications, best practices, new offerings and strongest profit margins throughout print. Printers attending will walk away with important take-aways to implement into their businesses immediately. Denise Gustavson of Printing Impressions will lead this panel discussion of major manufacturers/suppliers who are seeing the hottest areas to move/expand into.

11:00 a.m. – 12:00 p.m.
UV Printers: The V Is for Versatility
Michael Perrelli, Direct Color Systems
Opportunities abound for owners of UV LED printers to expand their product line and enhance their business. This session will discuss how UV LED printer owners can leverage the versatility of these machines to unlock profit potential. It will cover an intro to UV printing and highlight how unique applications such as TEXTUR3D, ADA/Braille signage and t-shirt printing can increase profit margins and expand product offerings. After thorough insight into application examples and ROI analysis of actual projects, attendees will leave ISA Sign Expo confident that UV LED printers are the right choice for their business.

2:30 p.m. – 3:30 p.m.
Choosing the Technology to Best Fit the Application Requirements
Josh Hope, Mimaki
In this session, we will explore the various technologies, including 3-D print, Thermoform and routing, that can be used for creating dimensional signage. We will discuss opportunities for each, the future of 3-D print and considerations for choosing the best technology to meet your application requirements.

2:30 p.m. – 3:30 p.m.
Wide Format: Using Data to Increase Profit and Create Opportunity
Pat McGrew, InfoTrends
Wide-format printers can grow their market by using data-driven design techniques used by transaction printers and direct mailers. Xplor International, the go-to resource for education for transaction printers and direct mailers, will share with you how to apply use of data to the sign, graphics and visual communications industry. Take a few notes, walk away with new ideas and see how some of your competitors are making money using these tried and true methods.

Friday, April 21
9:00 a.m. – 10:30 a.m
In-Plant Success Stories: Smart Case Studies
In-plant Graphics magazine sponsors a valuable panel session during ISA Sign Expo and the co-located Collaboration In Packaging Production shows. Several In-plant professionals will share unique stories on how they’ve adapted their in-plant department for greater company success. Attendees will learn unique best practices from 2–3 specific case study presentations.

11:00 a.m. – 12:00 p.m.
Transitioning Your Business with Inkjet
Eric Hawkinson, Canon Solutions America
Technology transforms most industries, and none more so than the printing industry. High-speed production inkjet began transforming the printing market around 2007. Some call it transformative, some call it revolutionary, some call it a rebirth of the printing industry overall. Today, the reality is there is much growth and excitement in the production inkjet space.

During this session, we will dive into the details of how these companies have made the transition to inkjet. What challenges did they face? How did they overcome them? How did they navigate the many choices of media, inks and finishing options? What benefits have they realized? What organizational changes did they make? What would they do differently if they knew then what they know now? And what words of advice do they have for others considering a similar move to high-speed inkjet?