DIGITAL digest

Still Time to Attend PODi's 2010 AppForum

LAS VEGAS—What better way to shake off the winter blues than to hit the Vegas Strip and attend the 2010 AppForum conference from January 25 to 27 at the MGM Grand. PODi, the Digital Printing Initiative, has put together a lineup of daily keynote speakers who will focus on new ways to grow digital printing business with "innovative solutions and exciting high margin applications."

• Showing off cutting-edge technologies that drive printing will be four market innovators—Tom McDermott, shoot it!, will explain the company's smart phone app for picture postcards; Marc Fors will share details of enthusem's personalized business greeting card solution; the power of QR (quick responses) codes will be presented by The Ace Group's Val DiGiacinto; and Noora Guldemond, metaio, will explore augmented reality technology.

• Mark Bardusch, sales and marketing manager at Ford Motor Co., and Jeff Sierra, vice president of marketing and product development at Budco, will present an inside look at how the companies have teamed up to maximize the return on Ford's personalized marketing efforts.

• Rab Govil, president of Caslon, a PODi affiliate, will explore the potential for digital printing in the healthcare segment, one of only two industries posting a gain in direct mail volume this past year.

The annual three-day AppForum is dedicated exclusively to digital printing applications and promises attendees an independent, vendor-neutral agenda. To register, visit www.podi.org/2010AFRegistration.

Pitney Bowes to Offer Ink‑jet Printing Service

STAMFORD, CT—Pitney Bowes Management Services (PBMS), a wholly owned subsidiary of Pitney Bowes Inc., has begun offering high-speed variable digital color printing at its Business Recovery Services (BRS) Center in Shelton, CT. This move is an extension of the organization's collaborative business agreement with HP, which enables Pitney Bowes to incorporate the HP T300 ink-jet web press into its IntelliJet printing system.

PBMS designs, implements and operates solutions for enterprise clients' communication, mail and document lifecycle needs. The center's printing services are intended to support companies that don't have in-house printing capabilities or need back-up capacity.

Along with expanding the BRS Center's printing capabilities, the equipment installation will enable the facility to serve as the official customer demo site for the IntelliJet system. Pitney Bowes is targeting the high-volume transactional mailers sector.

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