DIGITAL digest

Concurrent breakout sessions followed various tracks over the course of the conference. They included sales and business strategies; direct marketing; Web-to-print; and transpromotional printing. Topics discussed ranged from solution sales approaches to cross-media direct marketing campaigns, to Web-to-print storefront pricing strategies and transpromo document production, among others.

digital bytes

FRANKLIN PARK, IL—To mark the new year in an innovative way, Tukaiz teamed up with WGN Radio to sell personalized, digitally printed 2009 calendars. Buyers can select 12 different images of famed Chicago landmarks to be customized with a person’s name via the marketing services company’s picture personalization technology. Important days (birthdays, anniversaries, etc.) within a monthly block can also be personalized with messages. A special Website (www.wgnradiocalendars.com) was set up for buyers to build their choice of a desk (5×7-1⁄2?) or wall (11×17?) calendar.

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