DIGITAL digest

Both product lines are a continuation of Océ’s Job Appropriate Color strategy, he added, which proposes that customers should only pay for the amount of color that makes a job effective. This can range from black-and-white up to full process color printing, depending on the job.

To support the capabilities of the JetStream and previously introduced Océ ColorStream 10000 color systems, PRISMAproduction software has been enhanced to handle process color jobs. In addition, Océ TrueProof software will provide color proofing to support the print engines.

Marveling at how it has now become such a hot topic, Skrzypczak asserted that “sustainability has been an organizing principle at Océ for more than 50 years. We continue to step up our sustainability efforts as we grow our business and make earth-friendly development a part of our DNA.” He said customers will see continuing advances on this front in the company’s products and processes going forward.

Take Five at On Demand

NEWTON, MA—A lineup of daily keynote addresses and panels (free to all attendees), along with more than 50 breakout sessions, has been announced for the On Demand Exposition & Conference. The digital printing event will take place at the Boston Convention & Exposition Center from March 3-6.

InfoTrend’s Charles Pesko will kick things off on Tuesday, March 4, with a state-of-the-industry address, titled “From Print to Marketing Service Provider.” He will be followed by author David Pogue, who will detail the problems with the software design in a presentation on “The Power of Simplicity.”

Patrick J. Buchanan, political analyst, and Howard Fineman, Newsweek senior Washington correspondent, will be paired up Wednesday morning, March 5, in a keynote panel offering “Reflections on Super Tuesday: What’s at Stake & What’s to Come.” Then there will be a vendor panel that looks at “Emerging Technologies and What to Expect in 2008” and the free program will conclude with a panel of marketing executives examining “The Changing Media Mix: A Marketing Perspective.”

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