DIGITAL digestSeptember 2007
Variable Data Conference Bulks Up
SEWICKLEY, PA—Responding to the need for relevance and targeting in its own communications, PIA/GATF has expanded the array of topics to be addressed at its Variable Data and Personalization Conference, set for November 4 to 6 in Phoenix. The conference will offer more than 30 sessions, covering workflow, pricing considerations, data management, collaborative selling, MIS, trigger marketing, sales compensation and selling to vertical markets.
The agenda has been reorganized into three special tracks:
• Printcentric: for firms relatively new to variable data;
• Cross Media: geared to more advanced practitioners; and
• Business: focusing on sales, marketing, and performance-related issues.
Kicking things off will be Steve Cone, with a keynote presentation based on his book—“Steal These Ideas: Marketing Secrets That Will Make You a Star.” Cone is executive vice president of strategic marketing services at Epsilon, a provider of multi-channel, data-driven marketing technologies and services.
Additional educational opportunities have been scheduled in advance of the conference. Two day-long programs—“The Anatomy of a Variable Data Campaign” and “Web- to-Print Symposium”—will be offered on November 4, and a hands-on “Web-to-Print Boot Camp” will be conducted November 2 to 3. More information is available at www.gain.net.
UV Ink-Jet on A Roll (to Roll)
HANOVER, MA—Will UV roll- to-roll ink-jet printers experience as much success as flatbed technology, or are these printers being pushed into the market because of vendor need rather than user demand? Research firm I.T. Strategies asked and answered that question in its latest market forecast.
It expects the installed base of UV roll-to-roll printers to grow from 199 printers in 2006 to 1,300 by 2011, a compound annual growth rate of 46 percent.
“UV roll-to-roll ink-jet printers could negatively impact the solvent market over the next five years, as users move some output from solvent printers to UV printers,” says Liz Ziepniewski Logue, senior consultant. “The biggest impact perhaps will be felt in the screen printing market.”
UV roll-to-roll printers offer a number of advantages over solvent ink-jet devices, I.T. Strategies asserts, including increased productivity, fewer environmental issues, versatility of substrates and white inks.
CHICAGO—The Digital Solutions Cooperative (Dscoop) has set February 21 to 23, 2008, as the dates for its third annual conference. The meeting of HP Indigo press owners and their sales, marketing and production teams will be held at the San Diego Marriott Hotel and Marina in San Diego. In conjunction with the meeting, Dscoop will be partnering with the nonprofit organization Corazón to build homes for two impoverished families. A delegation of conference attendees will travel to Tijuana, Mexico, on Sunday, February 25, to participate in Corazón’s “Build a House in a Day” program. Details of all activities will be available at www.dscoop.org.
FORT LAUDERDALE, FL—BCT International is implementing a 100-percent digital PDF workflow using the Ghent Output Suite, a series of workflow tests developed by the Ghent PDF Workgroup (www.gwg.org). The company recently set a mandate to establish such a workflow throughout its more than 80 Business Cards Tomorrow locations across the U.S. and Canada.
GLEN ALLEN, VA—The e-paper display business will surpass $2 billion in annual revenues by 2012, then double to $4 billion in 2014, according to a new report from NanoMarkets (www.nanomarkets.net), an industry analyst firm. It expects the arrival of high-quality color e-paper technology, better encapsulation and the ability to print large e-paper displays to create new opportunities in smart shelves, point-of-purchase displays, cell phone displays and disposable electronics. The report—“E-Paper Markets: An Eight-Year Market and Technology Forecast”—provides a complete analysis of the commercial opportunities for e-paper.