DIGITAL digest

Group Effort Produces New MIS Guide

NASHVILLE, TN—“MIS: A Guide for Managers” is a new how-to manual that explains connectivity from content creation through an automated production environment. It was produced in partnership by Network PDF (, a team of experts working to connect IT and production across a global network using industry standards, and key industry associations, including CIP4, IDEAlliance and PIA/GATF.

Publication of the guide was also supported and sponsored by a number of industry companies, including Kodak, Avanti Systems, PrintVis by NovaVision, Enterprise Print Management Systems, HiFlex, Prism-USA Holdings and Olive Inc. It is intended to increase understanding of common terms and concepts used in print production and illustrate the bigger picture of the process.

Variable Data Conference Bulks Up

SEWICKLEY, PA—Responding to the need for relevance and targeting in its own communications, PIA/GATF has expanded the array of topics to be addressed at its Variable Data and Personalization Conference, set for November 4 to 6 in Phoenix. The conference will offer more than 30 sessions, covering workflow, pricing considerations, data management, collaborative selling, MIS, trigger marketing, sales compensation and selling to vertical markets.

The agenda has been reorganized into three special tracks:

• Printcentric: for firms relatively new to variable data;

• Cross Media: geared to more advanced practitioners; and

• Business: focusing on sales, marketing, and performance-related issues.

Kicking things off will be Steve Cone, with a keynote presentation based on his book—“Steal These Ideas: Marketing Secrets That Will Make You a Star.” Cone is executive vice president of strategic marketing services at Epsilon, a provider of multi-channel, data-driven marketing technologies and services.

Additional educational opportunities have been scheduled in advance of the conference. Two day-long programs—“The Anatomy of a Variable Data Campaign” and “Web- to-Print Symposium”—will be offered on November 4, and a hands-on “Web-to-Print Boot Camp” will be conducted November 2 to 3. More information is available at

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