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PRINTER news

June 2008

Smith Litho, Rockville, MD, has announced several recent appointments. Chuck Barger has been promoted to production manager of manufacturing. Barger joined the company in 1976 and has served in a number of positions including pressman, account manager of customer service and senior account manager. Bill Wilkinson, who joined the company in 1997, has been appointed manager of material operations and is now responsible for supervising the daily operations of the company’s shipping and receiving departments, as well as transportation logistical contracts. Also, Mike McKenzie has been promoted to assistant production manager and will also maintain his current responsibilities as prepress foreman.

At Printed Specialties, a folding carton printer in Carrollton, GA, Greg M. Smith has been promoted to president. Smith joined Printed Specialties in 1986 and went on to hold positions within estimating, customer service and production. Smith has also served as vice president and general manager for the past five years, where he was responsible for all aspects of the company’s folding carton business.

North Chelmsford-based Courier Corp. has tapped 25-year industry veteran Paul Campion as vice president of sales for Moore Langen, Courier’s book component division. Prior to joining Courier in 2007, Campion served at Lehigh Press, Phoenix Color and Von Hoffmann Press/Visant Corp.

Jon Sandstrom recently joined HM Graphics as an inside account executive. The first grandson and namesake of the company’s late founder, John Sandstrom, Jon Sandstrom is the first member of the third generation of Sandstroms to join the company full-time. He is now responsible for servicing and handling production management for some of the company’s largest accounts. In addition, Daniel Soltysiak has been tapped as the company’s new senior account executive, and is now responsible for building new business and developing a portfolio of clients. Soltysiak has spent the last two years as an inside account executive at HM.



Print In the Mix

2008 B2B Marketing Forecast

According to BtoB’s “2008 Marketing Priorities and Plans” survey of business-to-business (B2B) marketers:

• Sixty percent of B2B marketers plan to increase their 2008 marketing budgets.

• Areas of budget increases:

—Close to 80 percent of marketers plan to boost their online budgets.

—Half of marketers plan to increase their events budgets.

—Nearly half of respondents plan to increase their direct mail budgets.

• The reported primary marketing goals of B2B marketers for 2008 are customer acquisition (62.4 percent), followed by brand awareness (19.3 percent), customer retention (11.7 percent) and other objectives (6.6 percent).

• Increases in print budgets are projected to be down. Less than 28 percent of marketers expect to increase their print spending, compared with nearly 34 percent last year.

• Seven out of 10 marketers plan to launch new ad campaigns in 2008.

Source: BtoB Magazine’s survey of 213 B2B marketers, which was conducted online during the last week of November and the first week of December 2007.

Consumers Interested in Green Products and Companies

DoubleClick Performics’ “Green Marketing Study” finds:

• Sixty percent of online consumers surveyed consider environmental consciousness an important company trait.

• Consumers, when choosing between two similar products, report they prefer environmentally friendly products; 83 percent indicate they are extremely or very likely to choose the environmentally friendly option.

• Nearly half of survey respondents attest a willingness to pay at least 5 percent more for green products.

• Consumers indicate the most attractive type of environmentally conscious marketing is that which focuses on “specific user benefits,” such as saving money on bills or longer product lifespan.

Source: DoubleClick Performics, April 8, 2008. Survey of 1,087 consumers.

Consumers Keen to Avoid Online Ads

Online Ads vs. Print Ads:

• More than 75 percent of consumers find online ads more intrusive than print ads.

• Nearly 65 percent report paying more attention to print ads than online ads.

Source: Deloitte’s “2007 State of the Media Democracy” study conducted by the Harrison Group. Survey of 2,211 consumers, age 13 to 75.

Print in the Mix, a clearinghouse of research on print media effectiveness, is published by the Printing Industry Center at RIT and made possible by a grant from The Print Council. Please visit www.printinthemix.rit.edu and www.theprintcouncil.org .
 

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