Print in the Mix: B-to-B Marketing Budgets Looking Up for 2010
According to BtoB magazine’s recent study, “2009 Marketers’ Outlook Survey,” despite the fact that business-to-business marketers have decreased their budgets this year in response to the economic downturn, more than half (53 percent) expect their budgets to increase in 2010 with the turnaround beginning in the second half of this year.
The survey also asked marketers how they expected their spending on media channels to change in 2010 compared with 2009. Online spending is expected to see the largest increase, yet spending on print and direct mail is expected to increase compared to 2009 spending plans. In 2010, respondents state that their print spending is expected to increase 27.9 percent (compared to the 16.4 percent increase of 2009), and direct mail spending is projected to increase 37.7 percent (compared to the 20.2 percent increase of 2009). [Click photo at right to view larger version of chart.]
To read this Print in the Mix Fast Fact and additional print market research studies, go to www.printinthemix.rit.edu and search for B2B Marketing Budgets 2010. Print in the Mix is a free and easily accessible clearinghouse of research on print media effectiveness, published by the Printing Industry Center at RIT and made possible by a grant from The Print Council (www.theprintcouncil.org).
Four management appointments have been made at Salt Lake City-based AlphaGraphics Inc. Sharon Cook is now director of marketing and public relations; Eli Sackett has been hired as an e-commerce consultant; Art Coley has been promoted to vice president of global development; and Suzette Bergin-Blakemore has been promoted to business development director.
Dick Gray has joined the Proforma network as the owner of his franchise, Proforma XTI, in Lake Forest, CA.
Olivia Marshall has been named photo products project manager at Milwaukee-based Proven Direct.