Printing Gets More Interactive
June 2009
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Now, they have been appearing in the German tabloid Welt Kompakt and the Austrian magazine M, and a new magazine in the United Kingdom called Spektacle is printing QR codes with every article. Cellphone users can download the software needed for QR codes from various Web sites, and some cellphone vendors are starting to incorporate them by default.
In the future, the QR code idea could be coupled with the ability to pay for products by cell phone–already common in parts of Asia–to allow promotions such as beverage coupons with QR codes that a cellphone can scan and then present as full payment at a suitably equipped vending machine.
From "From the Page to the Internet, via Your Cell Phone"
Beyond Print (05/14/09) Alexander, G.
Source: Excerpts from the June 2009 PRINT World News
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