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Several of these folks took him up on the offer and stopped by the office. The new city-center office is intended to make marketing customers feel more at home (in contrast to CustomXM's plant located in an industrial park) and boasts a trendy décor. After giving them a tour, Strack suggested to one particularly impressed visitor, who was not yet a customer, that they should talk business sometime. Two days later Strack was walking into a meeting with this new potential client, the development director for a very large association, which happens to be a sweet spot for CustomXM.
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