Printers' Self-Promotion Contest -- Getting the Word Out
Production specs are printed on the bottom of the box. The piece was printed on a six-color, 28x40˝ Heidelberg Speedmaster CD 102-6 press with aqueous coater and extended delivery. The impressive finishing work was performed on a 52˝ Lawson MPU programmable paper cutter, a 32-page MBO B-26 folder and a Muller Martini Minuteman stitcher.
One Smart Project
Simply said, Berman Printing knows a little something about self-promotion. For the third straight year, the company has been honored by PI for its innovative marketing ideas—this year for its Brain Box Packaging Promotion.
"The Brain Box Packaging Promotion was created to bring in business for our new high-speed Jagenberg folder/gluer," recounts Debbie Johnson, marketing manager. "The objective was to demonstrate the versatility of our high-end packaging and illustrate some of the packaging we've done for heavy-hitters."
The "right brain, left brain" theme of the packaging promotion is used throughout, with words like orderly, efficient and realistic printed on the left brain side and wacky, funky and creative printed on the right brain area. On the inside cover it explains the benefits of three-dimensional packaging while pointing out the in-house capabilities Berman Printing possesses.
To go along with the visuals and text, the piece features right brain and left brain notepads, along with a Berman Printing pen and pencil. A business reply card rounds out the promotion, offering more information on Berman's 3D packaging capabilities.
Days of Remembrance
Crestec Los Angeles,
Some promotional marketing tools are fun, light hearted or just downright silly. But the annual desk calendar Crestec's sales staff gave away for 2001 had a special theme—honoring Louis A. Gualeni, the company's late vice president of manufacturing.
"It is dedicated to the memory of our past vice president," notes Ed Wise, vice president of operations. "We felt it would be fitting, as Lou was always customer focused. This was our way of sharing Lou and his memory with Crestec's customers."