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Printers Install Heidelberg Solutions to Expand Their Business Prospects

March 6, 2012
KENNESAW, GA—March 6, 2012—Heidelberg has announced the following prepress, press and postpress product installations:
 
Cavanaugh Press Eyes Short-Run, High-Quality Market with Speedmaster SM 52

Cavanaugh Press in Baltimore has added a new Speedmaster SM 52 five-color press with aqueous coater and Prinect Easy Control measurement and color control system for quality assurance to their arsenal of Heidelberg sheetfed presses. The new machine—already running six days at 12-hours per day—increases Cavanaugh’s pressroom capacity and equips the company to enter the market for very short-run, high-quality offset printing, including high-speed color printing of envelopes.

“It was a pleasant surprise to find that the feeder on the SM 52 fed envelopes at up to 15,000 per hour without a third-party stacker/feeder,” said Bob Atwell, Cavanaugh’s president. “We now routinely do 100,000 runs in full color without the need for time consuming conversion of flat sheets.”
 
The company’s first small-format press joins a lineup that already includes a two-color Speedmaster SM 102 perfector, a six-color Speedmaster SM 102 with coater, and a six-color Speedmaster XL 105, installed in 2007. On the front end, Heidelberg’s Prinect Prepress Manager JDF-based prepress workflow forms a seamless interface with the company’s MIS and powers an environmentally friendly thermal Suprasetter 105 platesetter used to image Heidelberg Saphira plates.
 
“Heidelberg’s complete workflow integration affords us an opportunity to makeready to proof matching color on press in 15 minutes, including auto-plating,” Atwell explained. “All color is then stored for reprints in perpetuity. The main benefit is having perfect plates that fit, consistent color densities, and no requirement to have to assign work to a certain press just because it ran there the last time. The guesswork has been eliminated from this amazing, time-saving workflow.”

“We anticipate the SM-52 to grow sales to existing clients, and step into markets we previously could not compete in with only 40˝ equipment.  The return on investment for us will be a closer relationship with existing clients, along with growing into new business.  We have already seen dozens of jobs that we never would have earned in a few short weeks of production.”
 
Established in 1983 and with annual sales of $10 million, privately owned and operated Cavanaugh Press provides state-of-the-art, comprehensive print and mail capabilities with an emphasis on dedication to cutting edge technology and top-flight customer service.  Key markets include a variety of financial, educational, association and Fortune 500 clients. The company employs a staff of 70.
 

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