Printers Choose XMPie Solutions to Meet Demand for Cross-Media, Web-to-Print Services
NEW YORK—August 29, 2012—XMPie’s newest PersonalEffect and uStore customers cite consumer behavior and client demands as key factors in their decision to purchase XMPie software for multichannel communications campaigns and robust Web-to-print solutions. Companies are expecting an immediate boost in business, print-production volume and revenue.
In addition to producing attention-grabbing, relevant print media, the following customer will use XMPie PersonalEffect to create fully integrated 1:1 multichannel communications campaigns:
• South Dakota State University—With a goal of becoming the ultimate provider of VDP and cross-media services to the university, the in-plant print shop at SDSU chose XMPie’s PersonalEffect e-Media solution. Now the shop will be executing recruitment, alumni fundraising, and current student campaigns using relevant, highly integrated print, email and Web communications.
The following customers will also now have the ability through XMPie uStore to quickly set up branded, e-commerce-enabled Web storefronts for on-demand, self-service print and email procurement:
• Conlin’s Digital Print and Copy Center—Family owned and operated since 1980, Conlin’s Copy is a full service print, copy, mailing and fulfillment operation with three locations in Pennsylvania. In order to broaden their portfolio with personalized cross-media and Web-to-print services, Conlin’s Copy upgraded from their uDirect desktop solution toPersonalEffect Cross Media with uStore.
• Allpro Direct Marketing—Located in the Tampa, FL, area since 1996, Allpro has been successful in using its XMPie software to deliver customized, targeted marketing solutions designed to help its customers drive sales. Now, with the recent addition of XMPie uStore to its infrastructure, Allpro helps businesses streamline the personalized print and email processes, all from its centralized portal. For a free demo, visit www.allproprinting.biz.
“We have found that XMPie and uStore are great tools for the franchise industry, and have increased our client base and revenue,” said Allpro President and CEO Tom McLaren.
XMPie, A Xerox Company, is the leading provider of software solutions for Individualized Communications Management (ICM). XMPie uniquely enables users to leverage customer information and efficiently and effectively manage 1:1 multichannel marketing campaigns for higher response rates and dramatic ROI. XMPie software solutions leverage the Adobe platform and are available in three compatible product lines: Direct Print for desktop variable data printing, PersonalEffect for server-based, integrated cross-media communications, and XMPie Hosted Services for subscription-based Software as a Service (SaaS) solutions.