Taradel Launches Turnkey Direct Mail Website for Small Businesses

RICHMOND, VA—May 04, 2011—Taradel LLC has launched a new Website, EveryDoorDirectMail.com, capitalizing on the popular new simplified mailing program from the U.S. Postal Service (USPS). The Website offers content such as direct mail videos, articles and marketing best practices, along with turnkey direct mail products designed specifically for small business budgets.

Visitors to EveryDoorDirectMail.com can target households and businesses, anywhere in the country, via a “point and click” mapping technology dubbed “U-Select.” Combined with Taradel’s graphic design and flyer printing rates, small business owners can design, print and mail giant full-color, glossy flyers for as low as $0.29 per home, including postage.

Before the USPS offered “Every Door Direct Mail,” coordinating a direct mail marketing campaign was considered a difficult process. In those days, selecting and purchasing a mailing list, plus registering for mailing permits, and paying fees for inkjetting and tabbing, was outside the realm of possibilities for many small businesses. With “Every Door Direct Mail,” even the smallest “mom and pop” businesses have access to the same marketing strategies used by national retailers.

“We have removed the traditional hassles of the direct mail process by developing superior technologies that simultaneously reduce costs,” remarked Chris Barr, director of marketing for Taradel. “There is no easier or more effective way to deliver a solo mail offer to your target audience. As a result, the early response has been tremendous.”

Earlier adapters to the program include pizza restaurants, medical practices, realtors, and general contractors, industries that rely heavily on print advertising.

“Our mailers bring in more than seven times what they cost us to produce,” said one pizza shop owner in Cincinnati, OH. “We have a 25 percent net increase in sales over the previous year as a result.”

To learn more about Every Door Direct Mail and affordable small business marketing solutions, visit www.EveryDoorDirectMail.com.

Related Content