RR Donnelley Acquires Nimblefish to Expand Multi-Channel Services
CHICAGO—Dec. 14, 2010—R. R. Donnelley & Sons has acquired the assets of San Francisco-based Nimblefish Technologies, a provider of multi-channel marketing services to leading retail, technology, telecom, hospitality and other customers. Nimblefish’s software services include integrating direct mail, e-mail, Web publishing, personalized URLs and variable video components into multi-touch, multi-channel customer prospecting and engagement programs.
“Nimblefish will increase the range of multi-channel solutions that we provide to our customers,” said Thomas J. Quinlan III, RR Donnelley’s president and CEO. “The addition of Nimblefish’s innovative products will enable our customers to draw on RR Donnelley for automated programs that touch customers and prospects with intelligent rules-based messaging that is responsive to their interests and actions. This will leverage our extensive digital platform which offers the ability to personalize communications in quantities from one to millions.”
Among Nimblefish’s strategic products is Nurture, which enhances customer relationship management programs with highly personalized direct multi-channel communications that speak to the individual interests of each prospect and customer.
“As we continue to offer an exciting array of integrated communications capabilities to our customers, this acquisition will also take advantage of our marketing scale, creative resources and direct response expertise,” added Quinlan.
More information about Nimblefish's products and services is available at nimblefish.com.
About RR Donnelley
RR Donnelley (Nasdaq:RRD) is a global provider of integrated communications. Founded more than 146 years ago, the company works collaboratively with more than 60,000 customers worldwide to develop custom communications solutions that reduce costs, enhance ROI and ensure compliance. Drawing on a range of proprietary and commercially available digital and conventional technologies deployed across four continents, the company employs a suite of leading Internet based capabilities and other resources to provide premedia, printing, logistics and business process outsourcing products and services to leading clients in virtually every private and public sector.