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QuantumDigital to Conduct National Summit for Marketing/Ad Execs

April 15, 2011
AUSTIN, TX—April 15, 2011—Marketing and advertising agency executives from across the country will meet in Austin for the “Marketing Innovation & Discovery Summit,” presented by QuantumDigital Inc., a turnkey provider of measurable direct mail, on-demand digital printing and e-mail marketing services. The summit, to be held April 19-20 at QuantumDigital, will feature marketing technology thought leaders discussing how agencies and brands are using new technologies and marketing integration strategies.

The summit unites advertising and marketing agencies’ most respected experts to address the latest trends, strategies and profit opportunities. Thirteen conference sessions are planned for the 2011 summit to benefit the more than 75 expected attendees. Top advertising and marketing agency executives will share client case studies, best practices shaping successful campaigns, and communication strategies expected to impact the industry in the remainder of 2011 and beyond.

Jeff Swystun, DDB Worldwide’s chief communications officer, will deliver a keynote address on current consumer trends that are expected to shape the future of advertising and marketing. He will highlight six key influences marketers need to understand and master over the next 10 years.

On Wednesday, Steve McKee, president of McKee Wallwork Cleveland, will lead off with a presentation on what agencies need to do when business growth stalls. He’ll present the seven characteristics that commonly correlate with stalled growth and provide ways to reignite business.

Session topics and speakers include:

“Looking Forward: How Will Business Reach Consumers in 2020?”
Keynote: Jeff Swystun, CCO of DDB Worldwide

“Opportunities for Growth in a Post-Recession Economy”
Panel: Kirsten Cutshall, president, Steel Advertising & Interactive; Chris Justice, CEO, Sparksight; Sri Raju, CEO and founder, Smartbridge; Justin Singer, president, SMBology, Inc.; and Eric Deziel, VP of strategy, Channel Fusion

“The Death of Traditional CRM”
Speaker: Margie Chiu, EVP strategic services, Wunderman

“Mobile Marketing in 2011 and Beyond”
Speakers: Michael Ricci, vice president of mobile, Webtrends; Chris Wayman, VP & general manager, Mobile Practice

“Something Old, Something New: Successfully Marrying the Best of Social Media and Direct Marketing”
Speaker: Aaron Strout, head of location based marketing, WCG

“When Growth Stalls - How it Happens, Why You're Stuck, and What to Do About It”
Keynote: Steve McKee, president of McKee Wallwork Cleveland

“Marketing in a Digital World: Integrating Mobile Web Solutions with Direct Marketing, Web and Print”
Speaker: Owen Hannay, CEO & president, Slingshot
 

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