Book Reading Habits in the Digital Age Study Released
NEW YORK, NY—Sept. 29, 2010—In the "2010 Kids and Family Reading Report," a national survey released today, children age 6–17 and their parents share their views on a wide range of topics regarding reading in the 21st Century.
The study, conducted by Scholastic, the global children’s publishing, education and media company; and Harrison Group, a leading marketing and strategic research consulting firm; found that from age 6-17, the time kids spend reading books for fun declines while the time kids spend going online for fun and using a cell phone to text or talk increases. Parents express concern that the use of electronic and digital devices negatively affects the time kids spend reading books (41%), doing physical activities (40%), and engaging with family (33%).