Print in the Mix: Day of the Week, Size Impact Response to Direct Mail

Does the day that your direct mail lands on the doormat play a big part in its success? Royal Mail has been asking a consumer panel this question since 1985 in its annual survey conducted by TNS Global that measures all consumer activity in relation to mail received and sent daily. A panel of 1,000 UK households reflects Great Britain’s age and social class and geographic spread, and definitely has interest for those of us “across the pond.” The survey findings were released in April 2009 and cover the January through December 2008 timeframe.