Print Market Analysis — Bearing the Market

Having emerged from the recent election with the first popular vote majority since 1988 and firmer control of Congress, George W. Bush is pushing ahead with some of the programs he championed during the recent campaign.

Top of the list is a restructuring of the nation’s creaking Social Security scheme, followed by reforms of America’s tax and tort systems. All three reforms, however, will face stiff opposition from powerful, and entrenched, interest groups.

The crisis in Iraq continues to sap Mr. Bush’s political capital, as the Iraqi elections look less and less likely to quell the insurgency. America’s economy will remain strong, despite widening deficits in both the budget and the current account. A group of forecasters surveyed by The Economist predicts GDP growth of 3.5 percent in 2005.

A Look Ahead

So what’s ahead for our industry? The two largest factors on industry sales—economic growth and advertising expenditures—are forecasted to improve in the near future. And the ban on telemarketing will continue to buoy the direct mail industry. As of 2004, printing in America constitutes a $170 billion industry with one million workers and 45,000 establishments.

U.S. PRINT MARKET SEGMENTS
(in Millions of U.S. Dollars)
  1999 2000 2001 2002 2003 2004 2005(E)
COMMERCIAL PRINTING
General Commercial Printing 48,823 49,461 52,179 51,195 51,253 46,000 44,770
Magazines & Periodicals 7,952 8,822 8,759 8,119 8,006 9,105 10,000
Catalogs/
Directories
Printing
9,139 9,866 9,809 9,507 10,600 11,758 12,596
Direct Mail Printing 7,079 8,481 7,378 7,612 7,614 7,172 7,200

Inserts & Coupons Printing 6,172 6,500 6,555 6,600 6,700 6,450 6,600
Book Printing 5,508 6,249 6,021 5,985 5,454 6,249 6,650
Financial Printing 4,501 5,499 5,319 5,200 4,200 3,568 3,110
Newspaper Printing 14,148 14,813 14,513 14,600 14,700 14,200 14,490
TOTAL 103,324 109,693 111,534 109,819 109,526 104,489 103,500
SPECIALTY PRINTING
Specialty Printing 8,994 9,380 10,245 11,082 10,202 10,230 10,180

TOTAL 8,994 9,380 10,245 11,082 10,202 10,230 10,180
FORMS & LABELS PRINTING
Business Forms Printing 6,297 6,216 6,007 5,438 5,691 4,260 3,950

Labels & Wrappers Printing 4,341 4,614.6 4,633 4,610 4,710 4,650 4,830
TOTAL 10,638 10,830 10,640 10,048 10,401 8,900 8,720
PACKAGE PRINTING
Package Printing 34,787 37,152 37,529 37,200 37,300 36,100 36,800
TOTAL 34,787 37,152 37,529 37,200 37,300 36,100 36,800
TRADE SERVICES
Prepress Services 7,110 7,693 7,913 7,600 7,300 7,000 6,950
Trade Binding 4,207 4,396 4,623 4,580 4,600 4,400 4,465
TOTAL 11,317 12,089 12,536 12,180 11,900 11,400 11,415
PRINTING & GRAPHIC ARTS INDUSTRY
  169,062 179,148 182,485 180,330 179,329 170,130 172,570

The U.S. economic boom significantly encouraged Canada’s rapid growth during the 1990s, as well. The United States is Canada’s largest trading partner, and the U.S.-Canadian economic relationship is the largest that has ever existed between two countries.

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