Magazine Launches Outnumber Closures in First Half of 2011
NEW YORK CITY—July 1, 2011—In the first half of 2011, 138 magazines were launched and 74 magazines were closed, according to MediaFinder.com, the largest online database of U.S. and Canadian publications.
The top categories for new launches were food and regional interest magazine, with new titles such as Gilt Taste and Plum Hamptons. For ceased magazines, the top category was also regional interest.
“We attribute the increase in magazine launches over last year to the flexibility of magazine publishers and innovative new publishing entrepreneurs,” said Trish Hagood, president of MediaFinder.com.
In the business-to-business segment, 34 new titles launched, such as Progressive Cattleman and Converting Quarterly. Thirteen titles ceased publication, including Industrial Wastewater and Texas Construction.
MediaFinder, a media property of Oxbridge Communications, is the largest online database of U.S. and Canadian periodicals, with information on 77,000 magazines, journals, newspapers, newsletters, directories and catalogs. Subscriptions to the online database service are available via MediaFinder.com or by calling (800) 955-0231.
Oxbridge Communications, founded in 1964, maintains the largest database of U.S. and Canadian print media and catalogs.