Magazine Ad Revenue, Pages Grow for Fourth Straight Quarter
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NEW YORK—April 6, 2011—Total magazine rate-card-reported advertising revenue for the first quarter of 2011 closed at $4.293 billion, posting a +6.1 percent increase vs. the same period in 2010, according to Publishers Information Bureau (PIB). Ad pages during the first quarter totaled 35,755, a +2.5 percent gain compared to January through March, 2010. (See chart for details.)
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