'Print Delivers' Seminar Hosted by Williamson Printing Draws a Crowd
DALLAS—May 17, 2010—On Thursday April 29, Williamson Printing Corp. hosted the ‘Print Delivers Dallas’ seminar for almost 200 individuals from the agency, marketing and design communities to raise their awareness about the effectiveness of print media. The seminar is part of an ongoing series presented around the country by The Print Council and included industry experts from The Print Council, the U.S. Postal Service, Kodak, Sappi Paper, Heidelberg USA, and Williamson Printing.
Mike Naples, U.S. Postal Service, and Rick Mazur, Kodak, presented case studies, ROI data, and statistics about the effectiveness of print, as well as how print connects with other media. Jim Dunn, Heidelberg USA, showed examples of finishing techniques and an exceptional print quality that cannot be achieved with digital media.
Molly Foshay, Director of Creative Services at Sappi Paper, spoke about the sustainability of paper and print, and stated, “Because print is biodegradable, recyclable and reusable, marketers can make a decision to use print and feel confident that they are choosing a medium that is sustainable.”
Jerry Williamson, CEO of Williamson Printing Corp., presented several case studies from the automotive and retail industries and introduced a new technology, Qyoo, that connects a print 2-D barcode to a smart phone for direct video and audio connection from a direct mail piece, print ad, or in-store print medium.
According to Williamson, “The recent seminar, Print Delivers Dallas, was an overwhelming success. It drew approximately 200 attendees, and the initial responses were extremely favorable. They were impressed with all of the speakers, and the message of the importance of keeping “Print in the Mix” in their marketing endeavors. The seminar renewed and raised the level of interest in print, and immediately following we began receiving inquiries and requests to set up presentation meetings. The seminar has definitely re-energized the importance of print in our local markets. We are very thankful to The Print Council, sponsors and the presenters for making this a success.”