Print Buyers International to Deliver Two Boot Camps in January
CHESTNUT HILL, MA—December 8, 2009—Continuing its tradition of offering educational events for industry professionals, Print Buyers International (PBI) announced that two Boot Camps will take place in downtown Boston, MA, on Tuesday, January 19th. The instructors for both sessions will be industry expert and RIT Professor Emeritus Frank Romano and PBI Founder and print buying expert Margie Dana.
A brand-new Boot Camp for Print Designers! will run from 9 am - 12 noon, followed by PBI's Boot Camp for Print Reps!™ from 1 pm - 4 pm. These events will take place at the MCLE Auditorium at Ten Winter Place in Boston's downtown crossing. The MCLE building (Massachusetts Continuing Legal Education, Inc.) is directly accessible by the T, Boston's subway system.
Boot Camp for Print Designers
Boot Camp for Print Designers will help graphic designers prepare their files for commercial printers. Attendees will also learn about the current state of the printing industry and how to work with commercial printers efficiently and professionally. It is a session for designers who know little about printers and how they work.
Attendees will learn:
• How to prepare files for printers
• Current trends in graphic design
• Common file problems and how to prevent them
• An overview of the US printing industry and how it's evolving
• Best resources for keeping up with print
• Quantification of the design market
• New printing technologies
This is the latest in PBI's series of Boot Camps. "More and more designers are responsible for sourcing print, yet few of them have any training in how to work with commercial printers," said PBI founder Dana. "Frank and I look forward to helping educate designers about the printing industry. I think their printers will thank us!"
"This new Boot Camp is a "Cliff Notes" for graphic designers," noted Romano. "It will highlight print production trends and tips, and review new roles for the traditional print designer - especially print and media buying."
Program details are at www.bostonprintbuyers.com/bootcamp/bootcampprintdesigners.html.
Boot Camp for Print Reps
Boot Camp for Print Reps is a unique program designed to help print reps, print company CEOs, and CSRs understand corporate print buyers and how their buying practices and behaviors have changed in this economy.
This three-hour session was designed to help printers appreciate how print buyers work and what their challenges are regarding sourcing and managing print.
Attendees will learn:
• What print buyers want from printers
• The effects of the recession on professional print buyers
• How to communicate with print buyers
• How buyers' roles are radically evolving
• Where the hot markets are for digital print
This will be the third time this Boot Camp has taken place. Past attendees have all praised this sessions. Brian Solov of Microprint wrote, "I enjoyed the Boot Camp and found the insight you gave into mind of today's print buyers fascinating. Particularly the pressures they have with regard to job security and the need they have to diversify their skill set. Also, it was a call to action to update my website and "hug" my clients more frequently and consistently." Tim Boucher of B Squared, Inc., wrote, "100% one of the best seminars I have gone to in the last 5 years."
Program details are at www.bostonprintbuyers.com/bootcamp/bootcampprintreps.htm.
Registration & Information
More details plus online registration can be found at www.bostonprintbuyers.com/bootcamp/index.html. The cost for each session is $299 ($199 for members of Boston Print Buyers). Discounts are available for two or more registrants from the same firm who sign up at the same time.
For more information, contact Barbara Graham at 978-490-0100 or at barbarajgraham@printbuyersinternational.com.
About Print Buyers International
Print Buyers International (PBI), LLC, is an independent association that caters to professionals who purchase or influence the purchase of printing. Each year it hosts an annual conference, providing education and networking for professionals who work with printing and the graphic arts. For additional information, please visit www.printbuyersinternational.com.
