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Printers, it’s time to pay attention to the lowly equipment list. Admit that it’s much more than a matter-of-fact inventory of your hardware and software. Recognize it for what it is: a legitimate sales tool for key prospects.
Senior-level print buyers and production managers depend on your equipment list to help them source their work. It's safe to say that these senior pros have the biggest print budgets to spend. Since they focus on your list, so should you. If nothing else, your published list must be accurate and current.
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