LORENZO COWGILL, production manager at Alexandria, VA-based Marketing General Inc. (MGI), has a different perspective than many print buyers, which he believes allows him to give an unbiased perspective on the subject of “What Print Buyers Want.” He has decades of printing experience, first serving as a press operator, then moving into estimating, purchasing and production management. As a printer turned print buyer, he offers unique insight. MGI is a large association marketing firm that provides a broad array of membership services, advertising and exhibit sales, list management and brokerage, e-marketing services and data analytics. Cowgill purchases several millions of dollars in printed products, direct marketing material and direct mail services each year.
- People:
- LORENZO COWGILL
- Places:
- ALEXANDRIA, VA