Print Buyer Behaviors Impact Printers and Suppliers
May 2009
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The new relationships forged often remove geography from the equation. Print sourcing may, or may not be local—especially when the application is not time-sensitive.
There are several major implications for manufacturers of equipment and suppliers to the graphic communications industry. According to the study, “when articulating the value of new technologies, not only must suppliers ensure that the print service provider understands the return on investment for his own business, but suppliers must also help printers understand the return on investment these new products and services can deliver to their customers.” Manufacturers need to be involved in a partnership with their printer customers (and on their own) providing education to the print originators and marketers about the various technologies and benefits of new technologies or processes, for example: print-on-demand, versioning, mailing and fulfillment, or one-to-one marketing. They might also provide education on reengineering their business processes to save time or money.
NPES members providing software solutions designed to make the buying and selling of print more efficient will continue to see opportunities as web-to-print, MIS, color management, and remote/soft proofing, and workflow solutions demand increases.
It should be noted that with geography becoming irrelevant, it will be more difficult for manufacturers to assess capacity needs, supplies demand, or dealer or territory requirements. One can no longer assume that because XYZ corporation is located in a specific region, that printing support for their products will remain in that region.
This PRIMIR study “Sourcing Behavior of North American Print Originators 2003-2013” will be published in late May and circulated exclusively to PRIMIR members.
Source: NPES news May 2009
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