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PRINT 09 MUST SEE 'EMS Committee Identifies Core Technologies for Today's Printing Industry

May 2009
While no single technology secures a commercial printer's place on the road to profit (it takes a grouping of technologies working together to best serve specific markets) the Committee noted one exception—the fifth technology pick, workflow—since efficient applications workflow is critical for any printer.  
Color management, and the ability to provide cross or multiple media products, tied for sixth place on the list of critical survival technologies. As black-only work is on the decline, few commercial printers can exist without color capability, and the key to quality color lies in color management, agreed Selection Committee members.
In 2009, because advertising and information markets have become fragmented, multi-media capability provides printers with a diversification opportunity. In the short to medium term, the Committee predicted cross-media will transition from being an opportunity to a required customer service.  

Ranked / Technology
1) Information Technology*
1) Web-to-Print*
1) MIS*
4) Digital Printing
5) Workflow
6) Color Management*
6) Cross-Media Production*
8) Automated Equipment
9) Customer Resource Management (CRM)
10) Preflighting
*  Ties
The "Best in show" examples of the products and services chosen by the Committee, will be identified by the MUST SEE 'EMS product and technology recognition program, which spotlights PRINT 09's most unique, innovative and compelling products and services for printers to see at the global exhibition and conference. MUST SEE 'EMS recipients will be announced at the conclusion of the EXECUTIVE OUTLOOK Conference to be held in McCormick Place the day before the show opens on Thursday, September 10th.  

About Graphic Arts Show Company (GASC)
GASC, producer of GRAPH EXPO and the global PRINT 09 show, the largest and most comprehensive prepress, printing converting, package printing, binding and finishing, mailing and fulfillment, and offset and digital equipment trade show and conference in 2009, is owned by the National Association for Printing Leadership (NAPL), NPES The Association for Suppliers of Printing, Publishing and Converting Technologies (NPES), and the Printing Industries of America.  GASC is located at 1899 Preston White Drive, Reston, VA 20191 USA, telephone: 703/264-7200, fax: 703/620-9187, e-mail:

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