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PRINT 09 MUST SEE 'EMS Committee Identifies Core Technologies for Today's Printing Industry

May 2009
RESTON, VA—May 11, 2009—Among a commercial printer's critical core technologies, topping the list was information technology (IT), along with the effective use of Management Information Systems (MIS) and print buyer interfacing via the use of Web-to-Print software, in a three-way tie identified by the Selection Committee for the PRINT 09 MUST SEE 'EMS technology/product recognition program.

According to the committee, today's print production operation is a computer-centric manufacturing process, built around interfacing with the print buyer, that handles content material, controls manufacturing and distribution operations, and also provides information used as the basis for managing a print business.

In today's evolving print business, the computer is frequently the entry point, starting with print buyers placing inquiries, receiving quotations from the printer and placing orders over the Internet. Web-to-print utilization is, with the exception of well established MIS-based estimating, the number one application for printers'scomputer use.

Whether a printer-created approach, or via CIP4's Job Definition Format (JDF), computers and MIS are the key components of integrated automation.  Production floor feedback to MIS offers a wide range of information that, if acted upon, can improve operations.  However, often lacking, the Committee notes, are the analytical software skills and computer savvy to turn available data into actionable improvements by utilizing the data in follow-on applications such as statistical process control.  Other functions that benefit from IT competency are, for example, addressing/mailing and digital asset management operations.  

After IT competency, Web-to-Print and MIS, all in a three-way tie for first place, digital printing was cited as the next key technology for commercial printers to embrace.  Printers whose mainstay output is sheetfed or web offset are finding that the lack of digital printing capability, even if only for addressing and brief messaging, puts them at a competitive disadvantage. According to the Selection Committee, in the longer term—three to five years—digital printing will have infiltrated the majority of printing operations and, as one member commented, "You won't want to be without it."
       
Several Committee members noted that if, or when, the ink jet equipment demonstrated at drupa comes to market, increasingly longer run work will start to gravitate to both sheet and web ink-jet digital printing.  Several Committee members commented that the key to moneymaking with digital print is mastering variable data printing and mining the markets where personalization and one-to-one marketing pays off; which leads back to the top technology selections.
 

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