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Print 05 & Converting 05 -- Show Offers Total Package

August 2005
Every four years, the graphic arts world turns its attention to a mega trade show in Chicago, and 2005 will be no exception. Those faithful to ink and paper—numbers estimated at 70,000 strong—will make a pilgrimage to the McCormick Place complex to view nearly 800 company exhibits filling about 750,000 net square feet of exhibit space from September 9-15 at PRINT 05 & CONVERTING 05.

Companies that supply equipment and services to the commercial printing, package printing, publishing and converting industries are gearing up for the industry's largest and most important event of 2005. Hundreds of exhibitors are planning new product introductions and live demonstrations. (Product information from exhibiting companies that submitted press releases by our deadline can be found in the New Product Reference Guide section beginning on page 48.)

PRINT 05 is a good place for printers to learn more about some of the hot markets in the industry. For example, the special Wide Format Pavilion will present all the technology, equipment and supplies a company needs to produce trade show graphics, posters, point-of-purchase (POP) displays, vehicle wraps, package prototypes, large banners, fine art reproductions, photo enlargements and a multitude of other products.

Humble Beginnings

From its 2002 launch with 1,500 square feet of exhibits, the Wide Format Pavilion in 2005 will exceed 20,000 net square feet—larger than many specialized trade shows.

Moreover, while the original pavilion only housed a few wide format printer manufacturers in a common area, this year's showcase already boasts 17 displays of 400 square feet or larger—including six that top 1,000 square feet—and is still growing.

In addition to the exhibits, special free educational presentations will be offered throughout the show in the Wide Format Theater within the pavilion. The PRINT 05 & CONVERTING 05 seminar program will also offer sessions focusing on technology and business opportunities in wide format output.

For commercial printers, wide format production offers an attractive combination of high-value finished products, significant growth potential and a modest initial investment—particularly if the printer already has wide format ink-jet printers in the shop for proofing or other functions.

"Our goal in promoting the Wide Format Pavilion has been both to help our attendees seize one of the most promising growth opportunities in the marketplace and to help them anticipate and respond to new competition," says Regis J. Delmontagne, president of the Graphic Arts Show Co. (GASC), organizers of PRINT 05 & CONVERTING 05.

Another area not to be missed is the Mailing & Fulfillment Center pavilion which, this year, will exceed the total square footage of exhibit space at the most recent national mailing exhibition.
 

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