PRIMIR Study Identifies Digital Printing Tipping Points

The study also notes that many digital pages are bypassing digital production print entirely and shifting to decentralized self-print in the office in very short runs using copier/MFP or desktop printers or to electronic alternatives.

Over the course of eight months, IT Strategies conducted extensive research with experts, printers and customers via e-mail surveys and personal interviews—over 900 respondents in total.

The comprehensive 400-page report identifies a number of implications (both threats and opportunities) for all participants in the print supply chain. Previously circulated to all PRIMIR members and made available to NPES members, this study is now offered for $10,000. Eligible firms may join PRIMIR now and receive the study at no cost.

For more information about the “Megatrends In Digital Printing Applications” study or PRIMIR membership, contact Jackie Bland, managing director, at or phone: 703/264-7200.

The Print Industries Market Information and Research Organization (PRIMIR), provides in-depth research studies for the graphic communications industry. PRIMIR research is funded by member dues as well as through support from NPES The Association for Suppliers of Printing, Publishing and Converting Technologies. PRIMIR annually provides members with over $500,000 in research studies including relevant market data and detailed information on graphic communications and related fields. Members also benefit from meetings, market research skills building, and a community for business and peer networking.

Source: Press release.

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