PRIMIR 2012 Winter Meeting Program Announced
RESTON, VA—August 14, 2012—PRIMIR, the Print Industries Market Information and Research Organization, announced the lineup for its Winter Meeting, scheduled for Dec. 3-5, 2012 at the Westin Hotel Canal Place, New Orleans, LA.
Featured at this final meeting of 2012 will be two soon-to-be-released PRIMIR research studies. The first presentation on “e-commerce and Print Business Models” will present key findings from research currently being conducted by InfoTrends for PRIMIR. In this session, attendees will learn how printers have implemented e-commerce in their print operations. Additionally, attendees will learn about business models/practices, sales and marketing strategies, products offered, tools utilized, software and other infrastructure investment requirements, including training, that are necessary for a successful implementation.